Peter Ballard

Peter co-founded the product design studio Foolproof in Norwich in 2002, and grew it into a 150+ person international business before selling in 2016. He’s an angel investor in the Norwich startup ecosystem and brings deep experience in scaling companies, building teams, and navigating the messy middle between startup and established business. At Akcela, Peter works with founders on product strategy, team development, and the practicalities of growth.